Overview

The II Custom Research Lab produces primary research reports for use by our clients in their market outreach and business development activities. By demonstrating a highly credible understanding of investors’ business concerns, our clients attract new business and deepen relationships with their current clientele.

Our work with asset-management and professional-services firms typically includes collaboration on the research topic, quantitative survey research, and qualitative interviews with investment decision makers. We publish our results in cobranded research reports for our clients’ use and distribution across our platforms.

Recent studies have examined:

  • Investors’ interest in multi-asset solutions
  • The outlook for active equity strategies
  • ESG as a source of investment insight
  • Succession planning for RIAs

Process

custom research process

Examples and Pricing

Description

Research Methods

Deliverables

Pricing Factors

Small Quantitative Study

8-12 weeks
•Survey of 100+ investors with an 8-12 question survey
•Desk research and client consultation
One cobranded research report of approximately
10 pages
Slide deck of results for client’s internal or external use
Complex or highly technical topics, demographic requirements for survey responses, or expanded deliverables may raise fees by 25%-50%

Small Qualitative Study

8-12 weeks
Open ended interviews with 12+ well-qualified investment decision makers
Desk research and client consultation
One cobranded research report of approximately
10 pages
Slide presentation of research results for client’s internal or external use
Complex or highly technical topics, interview sources who are especially difficult to reach, or expanded deliverables may raise fees by 25%-50%

Large Quantitative and Qualitative Study

20+ weeks

View American Express sample

Survey of 200+ investors with a 10-15 question survey
Open ended interviews with 15+ well-qualified investment decision makers
Desk research and client consultation
Two or more cobranded research reports of 15+ pages
Slide presentations of research results for client’s internal or external use
Other analyses by mutual agreement
Complex or highly technical topics, demographic requirements for survey participants, interview sources who are especially difficult to reach, or expanded deliverables may raise fees by 25%-50%

For additional information, contact:

Sam Knox
Director, Custom Research
Telephone: +1 (212) 224-3155
E-mail:sam.knox@institutionalinvestor.com

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